Creative Director, Kevin Bruinsma was invited to be a guest speaker on the Daily Ad Brief online show called Marketing Champions. Each week Marketing Champions host, Howard Wolpoff, speaks with marketing professionals around the country to discuss the newest marketing trends.
Howard:
So why don’t you share with us how you get started in marketing in general?
Kevin:
Yeah, sure. I got started in the nonprofit world and did full campaigns for a good 15 years. Then branched out and started working at an advertising agency in Chicago. Then in 2020, me and a couple of other guys decided to start Real Video Production Co. and that’s what I’m currently doing.
Howard:
Well, timing is everything. I’m sure that your start was not as smooth as you wanted if you started in 2020. How much of a challenge did you have with COVID to start a video production company?
“Being a COVID startup was probably the dumbest/best thing that we ever did.”
Kevin:
Yeah, being a COVID startup was probably the dumbest/best thing that we ever did. Thankfully, we have a product, video, that has been used quite a bit since COVID. So that was a saving grace. But yeah, things have been great actually. Surprisingly, very, very busy.
Howard:
We always love hearing great success stories from any of our guests. So when you’re onboarding someone, what is the conversation? What is it that they’re looking to get out of video and what is it that you’re trying to share with them that you can really develop their story through video?
Kevin:
When we’re onboarding a client, a lot of times they’re coming to us with a problem that they need to solve. Whether it’s something very basic, like they just need people to know who they are. Sometimes they need to hire more people or to sell more of a product or something like that. So really getting down to what the problem is that they’re trying to solve, and first and foremost, is video the solution to that problem?
Howard:
Video gets used a lot of different ways, whether it’s on someone’s website, an ad, or it’s us on social media, where is it that you see video going as marketing moves over the next couple of years? And are there specific platforms you see really playing a strong role and getting a message out there?
“I think one of the things that we’re going to start seeing is an uptick in quality to cut through that noise a little bit.”
Kevin:
I think big business has known that video was a major player in marketing for a while and now you’re seeing it trickle down into medium and smaller businesses. Video is becoming a very noisy landscape, just due to the nature of it. I think moving forward we’re going to see a lot more videos especially with social media and everything else. I think one of the things that we’re going to start seeing is an uptick in quality to cut through that noise a little bit. I think too, with medium and small businesses, they’re starting to grasp the idea of putting ad dollars behind the videos that they’re producing and pushing them out on social media. So we’ll see a lot more of that.
Howard:
Well, it’s important that you have the right video messages getting out there and the right people who are directing you in the right way because you have a lot of companies that will just grab their phone and put anything up there. And it’s really not just about anything, it’s about the right thing. What tells your story? What really creates the right visual for you? So we really thank you for joining us today to share what you’re doing, how you’re doing it and all the great things you’re doing for your clients.
Kevin:
Thank you so much for having me.