Video content is an integral part of new media. It has become one of the most successful channels in engaging and converting leads for your business or organization. As more and more people are glued to their phones and social networks, they’re more likely to be receptive to your company’s content.
Here at Real Video Production Co., we don’t just shoot and edit videos, we tell the story of your brand. We make it a point to get to know the people behind the company to build relationships and truly understand what they exemplify.
We believe that your story is the most powerful marketing tool because it’s unique and unrepeatable. With our help, we can amplify your brand message to create a lasting impression.
We’ve been in the storytelling business for over 15 years and we owe it all to our clients who’ve recently bolstered our credibility by leaving positive reviews on our Clutch profile.
Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.
In one of our recent partnerships, we developed and produced an informational video for a waste disposal company. With our experience, we are able to help them inform their clients of their various services and extend their reach to new and potential customers.
The video was well received by the clients and has given them an opportunity to strategize on their marketing efforts to build their digital presence.
They noted our hands-on approach and transparent project management:
“They responded quickly when we had questions whether we called or emailed. They also made sure to schedule photo shoots and video filming around our busy schedule in consideration of our hours of business.”
We’ve also been featured as part of the top video production companies in Chicago in Clutch’s sister site, The Manifest. It’s a B2B platform where they showcase various companies with notable awards and projects to better direct clients for the service they may need.
We like to thank our clients for making our 15 year journey an amazing experience. We couldn’t have made it this far without your appreciation and support.
If you want to put your ideas on film, drop us a line today! We’re looking forward to working with you.
We get this question all the time.
Unfortunately, it’s not that easy to answer.
It’s like asking how much is it to build a house? Before you give the answer you need to know a lot of information:
• Where is it?
• How big do you need it?
• What are your requirements?
A mansion in the Hollywood Hills cost more than a bi-level in Indiana.
Video is the same way.
Compare the cost of your last Instagram story to Michael Bay’s Japanese military bombing scene in Pearl Harbor (5.5 million dollars).
Both are videos. You get the point.
So what’s the best way to talk about this uncomfortable topic of money? Well, we find one of the best ways is for the client to give a rough budget right out of the gate. This way we know what we can offer within those boundaries. This way it saves us time of coming up with an idea and over shooting the budget by taking a shot in the dark. Instead, it gives us a sandbox to create within where we can offer the client the best work with what we are given and they can afford it. It’s a win-win.
Now, I know what you are thinking. “What if I have a 10K budget and they say they can do it for 6K”?
Then give us a 6K budget and use the 4K to pick additional options to better the production and make your life a little easier.
With a 6K budget you’ll have to find people from your organization to act in the video. Because of this, you’ll have to cast them, dress them, rehearse them, and organize them all to show up after hours to the same place at the same time. Because they are not professionals, chances are the production will take longer. Or, you could use the additional 4K to hire professional actors who come in and knock it out, making the production take less time and look and sound that much more professional.
Finding examples of the type of video you would like is a huge help in this process as well. There is nothing wrong with finding a video your competition just put out and saying “I want this but more awesome”. Nine times out of ten we can watch that video, sprinkle in what we think will make it cooler and price it out accordingly.
Remember, the number one thing you can do to save money on a video is shorten the time it takes from concept to completion. That includes indecisive meetings that don’t include decision makers, going round and round on budget, and being strict on rounds of revisions.
After all, time is money right?
Now, let’s talk about that video you need.
My oldest daughter begged me to enroll her in an art club.
A few weeks in she was telling me about the class and she mentioned these two girls who were best friends (both named Grace) and how they were being a little rude. Dumb stuff, like not sharing crayons and being exclusive.
So I simply coached her on how to handle the situation and nothing more was brought up about it.
A few weeks went by and I picked Natalie up from art club. I noticed she had some sort of project in a plastic bag as she climbed into the back seat.
“I see you brought home one on your art projects, I’m excited to see it”. I said.
Gazing out the window, I see her shrug in the rearview mirror.
“I thought it was cool but the Graces said it was stupid and that I did it wrong”. She said.
I felt my blood pressure rise.
“Can I see it”? I asked.
She pulled out a messy little flower pot collaged in layers upon layers of tiny squares of cut paper. It was every color imaginable. Once I saw it I understood what the project was and understood why the Graces mentioned that she didn’t follow the rules on how it was supposed to be done.
“How did you make this?” I asked.
“I dumped a bunch of squares of paper on the table, covered my flower pot in glue and then rolled it through the pile of squares.” she said.
I replied “Let me guess, the Graces took their squares and meticulously glued each one on the pot with a little space inbetween am I right”?
“Well, no one will ever notice the Graces flower pots because they are boring and unoriginal. You were given the same materials and the same time frame but you thought out of the box and created something different, wild and beautiful. I hope you never lose that way of thinking”.
I parked the car in the driveway, took that little flower pot and transplanted a little cactus into it and placed it on the windowsill in the kitchen.
Now, it’s a daily reminder to not act like the Graces.
As a father, I live for teachable moments like this. This one in particular resonated with me when it comes to video production.
Access to great equipment is so easy now. There is always a new, better, cheaper camera coming out. Editing software is getting quicker and less complicated to use. Piles of footage can be scrubbed through faster than ever. Pre-assembled soundtracks and visual effects can be added at a click of a button.
So if all these amazing resources and equipment is available to everyone, what’s going to set you apart?
Real Video Production Company prides itself on being able to tell amazing stories for our clients. Because authentic and compelling stories build trust and trust builds loyalty.
A customer is a customer but a LOYAL customer becomes a brand ambassador.
Leaving the comfort of our steady 9-5 jobs to fulfill a life-long dream of owning our own video production company is scary as hell. And just to make it more exciting, we did it during the COVID-19 global pandemic.
This may be the best and/or stupidest thing we’ve ever done.
It’s stressful. It’s going to take a lot of hard work. But our team believes that the cost of regret is far greater than the cost of failure. So we’re going for it and this little bird is our mascot.
Why? Because it’s a symbol of provision.
Matthew 6:25-34: “Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more than food, and the body more than clothes? Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they? Can any one of you by worrying add a single hour to your life?”
So, with that, I invite you on this journey with us.
Let’s create beautiful things, share inspiring stories, make mistakes, make friends, be vulnerable, unique, authentic and genuine.