As part of a hiring campaign First Choice Logistics wanted to highlight an employee that had the characteristics they were looking for in applicants. So Real Video Production Co. collaborated with Cultivate and our team flew down to Houston, Texas to interview Craig Wilson as he prepared for the annual Saltgrass Trail ride.
This 100 mile ride from Cat Springs to downtown Houston is an annual tradition to kick-off the Houston rodeo. He’s been part of this traditional ride for the last 5 years. Our objective was to show Craig’s character while highlighting why driving truck allows him to live this lifestyle.
Craig and his fellow posse of trail riders welcomed us with open arms. We knew capturing this story would require a lot of flexibility. Our team “rolled with the punches” and creatively tackled all the obstacles that were thrown at us. At the end of the day the client was happy and the Real Video Production crew made a few friends. We also got to experience some the best BBQ in the world. And for that we are forever grateful.