Illiana Christian High School is a co-educational, private, Christian high school who recently relocated to Dyer, Indiana from Lansing, Illinois.
While moving to a new community has its ups and downs, recruitment is an ongoing endeavor. So the Real Video Production team began to collaborate with Illiana’s internal marketing department and admissions office to come up with a video geared toward 7th & 8th graders highlighting all that Illiana offers in an energetic and fun way.
Putting ourselves in the shoes of an incoming freshman, we felt it could be quite intimidating entering a new school. But we wanted to “flip the script” and highlight new challenges as an avenue of growth and self-discovery. This video also needed to show off the new school building and multiple ways to get involved.
Overall the video was a success. The client and the students involved were so proud of the final product they decided to play it during halftime at the homecoming basketball game. It was fun to see what we had created get a standing ovation from the crowd.