Liquid transport is among the most respected type of trucking there is because of the dangers involved. Hauling products like fuel and harsh chemicals require special training and experience. As a kick-off to their new hiring campaign, titled “roll with us”, Real Video Production Co. was tasked with creating an epic piece that shows the pride that comes with being a tanker driver at First Choice Logistics.
We ended up collaborating with Cultivate on this project for First Choice Logistics. This video was the beginning of a year long hiring campaign for the trucking company. The campaign consisted of multiple assets for the website, creative content for social media and extensive professional photography paired with written testimonies from drivers in Illinois as well as Texas.
The campaign ended up being very successful and First Choice was able to fill the seats of their growing fleet with the experienced drivers they where searching for.